American Eagle's kids' clothing store

For a year, the American Eagle Outfitters children's line has been an online-only project. Today, the South Side retailer plans to open a version of its 77kids store at the Mall at Robinson -- but only for 77 days.

Tucked into an 800-square-foot space near the company's existing teen clothing store, the feel of the place will be temporary -- lots of plywood, chalkboard, even some felt. A countdown sign will keep track of how much time the store has left.

For customers, it'll be a chance to get their hands on the clothes for children ages 2 to 10 before buying and to see if American Eagle  kids is on to something with this project.

For its part, the retailer will try out ideas and get real-time reactions before going ahead with plans to open its first traditional 77kids stores in the second half of 2010. Betsy Schumacher, chief merchandising officer for the line, said the company is working on store designs and looking at potential sites for permanent locations.

"Especially for kids, I think the customer experience is really important," she said. Children will be able to write on chalkboards and the retailer's plans call for having free candy and treats on hand.

The children's clothing store prototype is part of American Eagle's push to find ways to grow sales. The company's namesake chain selling clothes to teenagers is running out of room to grow nationally, although there may be international opportunities. In addition to the 77kids project, the retailer is investing in an intimates line called aerie that has done well and a small Martin + Osa chain for older customers that has had mixed success.

Ms. Schumacher said 77kids is meeting sales expectations after its first year, although she declined to break out numbers. The months since the online launch have given the staff a chance to interact with customers and mothers groups, whose feedback contributed to fit changes, tinkering with color palettes and even a new sleepwear collection.

Temporary or "pop-up" stores have become trendy in the retail business, with chains using the sites to create a splash, do a little research and then move on without a long-term commitment. Among the more well-known examples include a store Target set up in Manhattan a few years ago and another it floated on the Hudson River. Others have come from Nike, Gap, even Wal-Mart. This holiday season Toys 'R' Us plans to pop up for a short time in various malls.

The Pittsburgh region is getting the only 77kids pop-up store partly because that lets the staff at the SouthSide Works headquarters keep a close eye on how it's going and partly because this has been a strong market for the young operation.

Discount American Eagle Kids Clothes

With their catchy slogan “Love the Artist” American eagle apparel is one of the most aggressive clothing manufacturers to grasp the market in the United States. American eagle is widely celebrated by men and women, with their versatile ensembles and comfort in design and feel. Their wide selection of in season fashion wearable’s span from jeans, t-shirts and jackets designed to match your favorite accessories and mix up with your vintage pieces or selection from other brands. With American eagle branching into kids clothing, their carrier 77 kids offer a great value for style and function making it a popular choice for many toddlers. Finding discount American eagle kid’s clothes will not only equate to a great fashion sense but save you the big bucks if you plan to stock up on this hip and trendy clothing line.

The Trend Test

A lot may get worried that going for Discount American Eagle Kids Clothes might get you off season items or lesser quality goods. Yes, this might equate to savings but your kids disliking the outfits and scrapping them all together. Here is the skinny; finding in style Discount American Eagle Kids Clothesis really easy all you have to do is know where to look. A pink cashmere sweater mixed with white pedal pushers and a beige tank top on a toddler size 5 is hip enough for any young girl to strut in, if you factor in your discount find you will be able to purchase the entire ensemble for less than $30. Another trend test mix was pairing discounted jeans with a leatherette baby jacket and a plain white t that has an overall cost of $42.50. Overall Discount American Eagle Kids Clothes passes the trend test for style and purchase power.


Where it’s best to buy

You would be surprised to find out that the best deals for Discount American Eagle Kids Clothes will be found not in any wholesale ware house or retail outlet but over the internet. Yes! you heard me right, our research has confirmed this by finding select super steals for under $10, boasting great quality and matching any trend setters meticulous fashion eye. On the top of the buying list would be eBay, with their hundreds of Discount American Eagle Kids Clothes postings, you will have a marvelous time picking out beautiful pieces to match ensembles or keep as daily staple wear. If you use the keywords “American Eagle for kids Cashmere sweater” you will find that there is an item being auctioned for $12.50, with detailed pictures of a size 4 and 5 pink faux cashmere sweater which is simply to die for. You can chose to be patient, cross your fingers and participate in the auction or grab this great fashion find and hit the Buy Now! button on your eBay page. Another great sample find are the even more discounted, discount 77kids jeans that are “all the rave” on the website. You can find sizes 2 to 5 with super price tags, all you need to do is visit the online auction site.

American Eagle Kids Clothing

Buying kids clothing can be quite a chore. American Eagle kids clothing is not. There are many clothing lines that impress parents by the way they look and how cute they are. Parents buy them and take them home, only to find that as cute as the clothes may have looked on the rack, they fall apart after being worn by the child. Some of these clothes either shrink after the first couple of washes, making them useless to parents and children alike, or they just were not made to withstand the vigorous activities of normal children. The sad thing is that most clothing manufacturers don’t even care. As long as the clothes get sold, they feel they have done their job.

This is where the American Eagle kids clothing line differs from its competitors. This company found out that if parents were provided with a clothing line that could last until the child outgrew the clothes, parents would return again and again to buy the clothes. AE latched on to this idea and Ran with it. That’s why they are one of the more popular clothing lines to service parents and children.

American Eagle clothing in general operates under the idea that people will pay for quality rather than quantity, which is good news for the consumer and the manufacturer. After all, who ever found a product that stood by their name and didn’t continue to purchase that product?

American Eagle kids clothing offers parents the chance to dress their children in quality clothing that not only wears well, but looks good and doesn’t have to be replaced simply because the child wore it and acted like a child as they wore it. This means that parents can spend more time doing activities with their child rather than shopping trips to replace clothes that couldn’t stand the abuse that children are virtually guaranteed to provide.

Not only that, but since children don’t always play nice with others, they are often found picking on those that are not “in style”. That’s just another reason for parents to choose the right clothes. No parent wants their child to suffer from malicious comments from their peers. This is simply a moot point with this clothing line. The clothes look good and provide a variety of styles to choose from. Parents can feel comforted by the fact that the child can display their own sense of style while not costing them a fortune in replacement clothing.